centric brands llc Email Marketing Manager

Email Marketing Manager

Overseeing five brands across the Men’s and Women’s Division, I engineer customer-driven frameworks and build data libraries across email campaigns, flows and SMS channels. I connect, re-establish and maintain subscriber journeys utilizing A/B testing, segmentation and first party data to drive engagement and revenue. The most important aspect of Omni-Channel Marketing and strategy is building systems that support the progressional value of a brand across customer journeys to drive awareness, consideration, acquisition, service and loyalty.

“I smiled and sat down, suddenly aware of what being of Japanese ancestry was going to be like. I wouldn’t be faced with physical attack, or with overt shows of hatred. Rather, I would be seen as someone foreign, or as someone other than American

Watch Guard needed help branding after launching for over a year with no brand visibility and market profitability. After consulting with the team, they wanted to utilize the Typhoon concept, which ties the ease and beauty of the Golden Coast, where