Lady Grey

Lady Grey, previously known as Tea Pawty needed rebranding. With The Lady Grey team, we revisited brand guidelines for a clean, elegant style representing their pet-friendly organic herbal teas and values—inspired and approved by the brand dog, Penny.

Initial emblem concepts (doesn’t look very good, but it becomes promising!)

Final Concepts and color palette

Lady Grey carries two classic teas that would have distinct yet familiar colors: Rose Grey, Edelweiss and a minimal Rose Grey banner for print and signage. Featuring the sweet Penny as the brand ambassador.